Bringing Active Monsters to Life for Everyone Active

Everyone Active is one of the UK’s leading leisure operators, running over 200 leisure and cultural facilities across the country. BLU have been working with them for many years, supplying their corporate staff uniforms and branded retail merchandise, so when they came to us with an exciting new project, we were ready to help.

The brief

Everyone Active had created something really special, a family of colourful monster characters designed to encourage children into sport and activity. There was Bolt (the Sport Monster), Splash (the Water Monster), and Dart (the Activity Monster), plus Active Antz for the under-fives. These weren’t just mascots; they were thoughtfully designed to be gender-neutral, diverse, and inclusive, giving kids characters they could collect and connect with across different activities.

The characters were already appearing as life-size mascots in centres and at kids’ parties, but Everyone Active wanted to bring them into their retail spaces too. They needed a partner who could manufacture a full range of merchandise and point-of-sale displays that would make the monsters feel real and tangible for children visiting their centres.

What BLU delivered

We used our sourcing skills and established supply base to create a complete merchandise range that brings the Active Monsters to life. The range includes water bottles, the characters as soft toys, stationery sets, and all sorts of collectable items that kids love. We also manufactured the eye-catching POS displays that sit in the retail areas of Everyone Active centres, making the monsters impossible to miss.

Beyond just manufacturing, we manage the stock holding and distribution side of things. We keep bulk inventory and send out refills to centres as they need them, which means Everyone Active can focus on what they do best – getting people active – while we take care of the logistics behind the scenes.

The impact

The Active Monsters range has been a real hit with families and particularly with the kids who visit Everyone Active centres. It’s helped bring the characters to life in a way that lets children identify with them beyond just seeing them as mascots. For Everyone Active, the merchandise has created an additional revenue stream that sits nicely alongside their existing retail offering, adding value to their long-running partnership with us.

It’s exactly the kind of project we love at BLU, using our manufacturing and supply chain expertise to help a trusted partner do something creative and meaningful that genuinely connects with people.